It's as simple as that

When you have a good Internet reputation you will get more customers.

You need to look your very best online in order to attract new customers and keep the ones you already have. The best thing you can do is build up a positive reputation. Not only will this help your image but it will also protect you from negative comments or information on the Internet.

You want people to see a positive and truthful Internet presence when they are searching for your business. You also want to make sure that your personal information is in good standing. There are strategies available to help increase your positive reputation while wiping out any bad or incorrect data that is out there.

In many cases the comments about you or your business can be completely eliminated from the search engines

In some cases they can't be wiped out totally, but with enough positive comments, most people will never find them or will ignore them completely. 
You can take back control of your reputation on the Internet. A good SEO company can polish up your reputation so that it is bright and shining. This will make an incredible difference to your business and ultimately your profits.

A lot of people are still wary of doing business on the Internet. Before they go ahead and work with a company they may want to investigate its reputation first. If your business has excellent comments left about it and is given top ratings by customers, people will look at you as a business leader. They will call or visit you first when they need something you have to offer.

People expect information about you to show up on the Internet when they are doing a search

They are looking for news articles and any achievements or awards you may have won in the past. If there is nothing there to see, it is left as a mystery in your customer's eyes. They may or may not choose to do business with you.

If a person runs into some negative comments appearing about your business or you personally, this person will probably turn away and decide to use one of your competitors instead. You'll lose a lot of business this way and may also lose some of your existing customers in the process as well.

You need to get your name as well as your business name known and established on the Internet. If you plan on doing any type of serious business online you'll have to develop a good Internet reputation. It's a part of an Internet strategy that many businesses overlook and it is an important one. There is no way to really develop a serious Internet business these days without building up a positive reputation first.